University of Washington School of Public Health
Social Media and Digital Marketing Fellowship - US Department of Health and Human Services (HHS)
Closing Date: February 25, 2019
Posted: January 25, 2019
One research fellowship opportunity is currently available in the U.S. Department of Health and Human Services (DHHS), Office of the Assistant Secretary for Health (OASH), in Washington, DC.
The ORISE Fellow will support a range of activities related to the HIV.gov mission to: 1.) expand access to and visibility of timely and relevant information on Federal HIV policies, programs, and resources to the American public through research on these topics; 2.) increase use of social media and digital tools by government, minority, and other community partners to extend the reach of HIV programs to communities at greatest risk; and 3.) support HIV.gov efforts to increase knowledge about HIV and access to HIV services for people most at risk for, or living with, HIV.
The ORISE Fellow will support ongoing research and efforts to:
- Help HIV.gov address challenges related to the often limited adoption of comprehensive social media and today’s digital tools to manage public health programs, messaging, and outreach.
- Identify, report on, and assess “best practices” for using current social media and digital communications methodologies and technologies to broaden the reach of public health communications, especially for efforts to target and reach communities of color and those who are living with, or at risk for, HIV and viral hepatitis.
- Identify the ways in which communities of color, and others living with, or at risk for HIV and viral hepatitis, are using emerging digital communications technologies (consumer consumption behaviors and patterns) and the platforms/channels they are using.
- Ascertain how Google, Facebook, and other large digital entities are affecting access to online information about HIV and other public health issues and determine whether there are existing successful federal partnerships with these entities that can serve as models.
- Assess the use of live streaming, webinars, and other digital tools to extend the reach of public health communications to specific target audiences.
- Report on emerging digital privacy and security issues, as they relate to public health.
- Support the development and drafting of blogs on best practices for using social media and digital tools for public health and policies that support those practices.
- Draft fact sheets and other educational material for internal and external audiences.
- Evaluate and produce reports on 1) HIV.gov’s social media labs and Virtual Office Hours (VOH) sessions and 2) OHAIDP’s use of webinars to recommend process and technical improvements for using this technology to extend the reach of OHAIDP communications.
The qualified candidate should have received a bachelor’s or master’s degree, or be currently pursuing a master’s or doctoral degree in the relevant fields. Degree must have been received within five years of the appointment start date.
- Experience with planning and implementing both social and traditional media campaigns.
- Interest in the use of social media and digital tools in public health messaging, HIV/AIDS policy, and issues particular to HIV/AIDS and infectious disease policy—particularly in communities of color.
- Familiarity with established social media channels and an interest in novel new media channels and emerging technologies.
- Experience working with and/or an understanding of communities impacted by HIV or other health disparities
This opportunity is available to U.S. citizens only.
How to Apply:
For a full description of this opportunity and to submit your application, visit https://www.zintellect.com/Opportunity/Details/HHS-OASH-2019-0053.
If you have any questions, please send an email to HHSrpp@orau.org. Please include the reference code for this opportunity (HHS-OASH-2019-0053) in your email.