Description:

About Crowd Cow:

Crowd Cow is a leading online retailer specializing in high-quality, craft meat, sourced directly from the best farms, ranches and fisheries across the US and around the world. We are passionate about connecting home chefs with the best meat producers and providing an unparalleled online shopping experience.

About the Role:

Crowd Cow is seeking a Paid Media Manager to lead our customer acquisition efforts as we aggressively bring our unique offering to more people. This is a true growth role, looking for opportunities to expand Crowd Cow across paid media, partnerships of various types and areas like affiliate and influencer marketing. The ideal candidate will combine strategic thinking with hands-on media platform experience to build and direct the execution of programs that drive profitable growth.

What You’ll Be Doing:

• Develop and execute comprehensive customer acquisition strategies aligned with business objectives, brand values and efficiency targets
• Monitor first- and third-party performance metrics and optimize strategies based on data insights, partnering with marketing and e-commerce on performance and testing efforts
• Design and maintain relevant dashboards and reporting mechanisms
• Collaborate with marketing, e-commerce, and product teams to support acquisition campaigns and events (i.e. holidays)
• Manage and brief external partners and support to ensure aligned execution
• Partner with various internal functions to support annual and other media plans that integrate into larger business plans and calendars
• Manage 2-3 direct reports and at least one media agency